The new partnership with leading French casino operator Groupe Partouche will combine Betsson’s expertise in the online gaming sector and Groupe Partouche’s market leadership in land-based casinos to deliver an attractive online casino offering tailored to the local market. In the last financial year ending 31 December 2022, betFIRST recorded net gaming revenue of EUR 51.2 million and adjusted EBITDA of EUR 10.0 million. In addition to the online business, the company also operates across approximately 450 points of sale in Belgium and also owns a gaming arcade. betFIRST holds a license for online sports betting and a license for online dice games in Belgium. betFIRST is a leading brand for sports betting in Belgium with a proven track record of successful customer acquisition and revenue growth. The initial consideration for the acquisition is equivalent to a multiple of 10.0x betFIRST’s estimated EBITDA for the financial year 2023.Įstablished in 2011, betFIRST is a leading B2C operator in the locally regulated online gaming market in Belgium, offering sports betting and dice games. In addition, Betsson may pay up to EUR 3 million as earnout, subject to delivery on certain agreed financial targets. The total up-front consideration of the acquisition is EUR 117 million on a cash and debt-free basis, payable in cash. These two strategic initiatives are fully aligned with Betsson’s ambitions to deliver profitable growth, with a preference for growth in locally regulated markets in the long term.īetsson has agreed to acquire all shares in the betFIRST Group, which operates a sports betting and gaming business under the brand betFIRST in Belgium. A first joint online casino offering should be launched in Belgium during 2023, subject to officially obtaining the required licenses. At the same time, Betsson and Groupe Partouche, the publicly listed leading French casino operator, today announce a new strategic partnership in order to offer online casino services in regulated markets.

Acknowledgements and support for sustainable businessīetsson AB today announces the Group’s acquisition of the leading Belgian sports betting and gaming operator betFIRST for a total value of EUR 120 million, of which up to EUR 3 million is an earnout payment subject to certain conditions being met, all payable in cash.The Governance, Risk and Compliance function.

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